The Vegetarian Supplement Market Continues to Grow
Today’s supplement consumers are more discerning and informed than ever before. They are young, diverse and global. And they are growing in number. Maintaining a healthy balanced lifestyle has grown from 62% in 2007 to 79% in 2015. In the U.S., 44% of supplement users say that vegetarian is important when choosing a supplement, up from 26% in 2006. They want non-animal products with no, pesticides or preservatives.
Vegetarian-aware consumers are powerful shoppers:
- Vegetarian-aware consumers take more supplements than the general population--an average of 3.1 per day versus 2.4
- 63% report that they prefer to buy supplements that have a specific health claim
- 54% are brand loyal to the supplements they use and regularly purchase those same brands
The Right Fit
As the world leader in hard capsules for the Biopharmaceutical and Consumer Health and Nutrition industries, Capsugel has continuously invested in research and development to bring new solutions for the effective delivery of supplements anticipating the requirements of a demanding consumer. The result is a growing portfolio of vegetarian capsules. The product range is made with vegetarian ingredients such as pine-derived plant cellulose, or fermented tapioca – 100% safe and traceable. Furthermore, each product is preservative-free, GMO ingredient free, and gluten-free, as well as biodegradable.
How to choose the right vegetarian capsule?
Think technical considerations first.
The choice of the right capsule for a supplement depends on a mix of factors. The first step to finding the right solution is to explore the technical considerations of the product. Is the supplement moisture- or heat-sensitive, acid- or oxygen-sensitive? Is the odor of the ingredient an issue? Does the supplement need to dissolve quickly in the stomach, or slowly in the digestive tract?
The following table breaks down which capsules are best fitted for which needs.
Capsugel offers the broadest product line of vegetarian capsules to fit the unique characteristics of supplements and the preferences of consumers.
Who is your target market?
The second step is to consider your product’s marketing needs. Who is the target group? Are you seeking to address a very demanding consumer looking for organic or premium natural products? Do you want to extend an existing product line in order to improve its convenience for the consumer (e.g. no reflux or unpleasant smelling ingredients)? Is organic labeling desired, and if so, in which regions? Do you want to target any particular religious groups? Is non-GMO Project verification essential for your line? Can choosing a unique dosage form help you achieve market differentiation?
By keeping these factors in mind, finding precisely the right pure, plant-based capsule from Capsugel’s wide-ranging product portfolio is easy. Whichever you choose, Capsugel stands ready to leverage more than 100 years of experience and know-how to provide optimal guidance, resources, and tools in developing formulations, setting the supply chain, and providing the technical support to optimize performance of filling machines. The largest installed base of capsule manufacturing capacity ensures unmatched capability to maintain an uninterrupted product supply, anywhere in the world.