Liquid-Filled Licaps Capsules for Dietary Supplements

Licaps capsules are now available filled with a wide array of liquid supplements, including Omega-3 Fatty Acids, Coenzyme Q10, Green Tea and Conjugated Linoleic Acid (CLA).

Formulated from highest quality ingredients, these clear capsules, filled with herbal suspensions and specialty oils, add a new level of excitement to the capsule dosage form.

Are you looking for a way for your products to stand out in the crowded world of dietary supplements?

Consumers have one clear dominant idea about liquids:

Liquids are gentle and offer easy, more natural absorption.

Liquid filled Licaps capsules let you quickly take advantage of this inherent positive predisposition by consumers. Consumers feel that liquids carry the essence of dietary supplements. They recognize that the human body naturally breaks down supplements into liquids to be absorbed. In fact, in a national survey conducted by Research Perspectives in December, 1999, 74% of respondents shown Licaps capsules indicated a positive purchase intent. Shouldn't you be taking advantage of this power of liquids?

Do you need a vegetarian liquid-filled capsule that has numerous advantages over softgels?

As more and more consumers look for 'all-natural' products without any by-products, manufacturers are seeking new ways to add consumer benefit claims to their products so that they stand out on the shelf. In fact, in Europe many consumers specifically seek out E-numbers on labels, which are used throughout the EU to refer to additives. While E-numbers are also used for natural additives, the overriding consumer perception is that E-numbers are undesirable and are best avoided.

That's where liquid-filled Vcaps^® vegetable capsules comes in, not only do they offer all the advantages of a liquid product, but they also appeal to consumers seeking 'all-natural' products, vegetarians and those with specific cultural needs. And, unlike softgels that contain starch and pasticizers, such as glycerine and sorbitol, liquid-filled Vcaps allow you to have a 'clean' label and make these important product claims:

• Starch-free
• Gluten-free
• No Additives
• No Preservatives

Looking at a sampling of supplement products introduced in the USA in 2006*, there were:

• 13 products with a gluten-free claim, all of which also had a no additives or preservatives claim
• 49 products with a vegetarian claim, of which 55% also made a no additives or preservatives claim

These combinations of claims are not possible with softgels or vegetarian softgels!

It is important to note that having 'starch' on an ingredient label is typically undesirable since starches are a source of gluten, which many consumers want to or need to avoid. A gluten-free diet is the primary therapeutic treatment for celiac disease (gluten intolerance), and may also help a host of other conditions, including dermatitis herpetiformis, psoriasis, rheumatoid arthritis, HIV enteropathy, and schizophrenia. For more information on gluten-free diets, visit:
http://www.nutritionfocus.org/health_notes.aspx?hn_page=vf/healthnotes/HN_live/Index/Diet.htm

*Source: Mintel GNPD

How can Capsugel help me get to market faster?

We've already done a lot of work to support this outstanding product line:

We operate high-quality liquid filling and sealing facilities to support this rapidly growing product form. Our facilities in France, the United States and a new facility opening in Thailand in 2007 are well positioned to support regional and global demand.

Second, we have developed quality formulations for today's most popular herbal and dietary supplements. With raw material sourcing in place and quality assays completed, we're ready to start filling your order now.

Third, we have formulation experts who have the expertise to work with you on custom formulations.

So, Contact Us now to get started on this exciting business opportunity.