Color is an important part of every product decision - simply look around you to witness how companies use colors to strengthen the appeal of their product lines. So when it comes time to pick the right color for your capsule products, you need to be sure you have the best information available. Try our Capsule Color Selection Tool.

How can I know which colors are accepted in various countries throughout the world?

Capsugel has developed an impressive colorants data base for both pharmaceutical and dietary supplement products, and can provide substantive information regarding the acceptance status of 35 different base colorants in 80 countries.

What objective information is available regarding color selection for capsules?

The Capsugel Library contains a number of studies that have focused on better understanding the impact of capsule color. For example, one study (by Professor Luscher) has demonstrated the psychological influence of capsule colors on the therapeutic effect of a drug. In another study (by Messrs. Hersberger and Hatebur), an elderly population was used to study how capsule colors effect both the differentiation of capsules, as well as patient preference for colors and color combinations of gelatin capsules.

Capsugel has developed more than 3000 colors in order to help our customers define the exact color combination that best meets their needs. The right color selection, in combination with Capsule Printing , can truly help you make your mark in today's competitive marketplace.