Capsugel has done extensive market research on Licaps® capsules. For example, Capsugel has conducted several qualitative and quantitative consumer research studies including; new product concept testing, consumer taste-testing panels, swallowing-ability studies, natural/vegetarian preference studies and Attitude & Usage studies. These research studies demonstrate strong consumer appeal, likeability and purchase intent among consumers. Most impressive of all, Licaps capsules have been used in hundreds of successful products across the world.