In an effort to help over-the-counter, dietary supplement and pharmaceutical marketers understand how consumers manage their choices regarding the products they take, Capsugel commissioned a study to investigate consumers’ usage, perceptions and preferences of a variety of solid oral dosage forms. The study was designed to provide sound, genuinely projectable information regarding consumers’ attitudes and usage toward all of the products they take – including prescription drugs, over-the-counter products and dietary supplements.

Study of consumer preferences: Solid oral dosage forms

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