Licaps® Capsules Maximize Delivery of Healthy Directions’ New Krill Omega Defense™ Supplement

November 14, 2014

Licaps Fusion Technology with High-Integrity Seal Helps Deliver Optimal Potency 

Morristown, N.J., November 14, 2014 – Capsugel today announced that its Licaps® liquid-filled hard capsule technology has been chosen by Healthy Directions to encapsulate its Krill Omega Defense™, a supplement rich in highly bioavailable omega-3 fatty acids. Healthy Directions is a direct-to-consumer nutritional supplement retailer and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE). For decades, physicians have recommended marine-based oil supplements as a way to increase intake of omega-3 fatty acids, essential nutrients for optimal heart, skeletal and brain health. 

“We chose Capsugel as our partner because of their superior encapsulation technologies, coupled with their expertise and experience in liquid-filled hard capsules,” said Connie Hallquist, president of Healthy Directions. “The high-quality, easy-to-swallow Licaps capsules mask the taste and odor that can be a common concern for fish oil products, all while allowing the body to absorb the benefits of this form of omega-3. These attributes help make Krill Omega Defense™ stand out in a competitive marketplace.”

The delicate nature of krill oil requires a tailor-made, natural encapsulation technology to ensure proper delivery and consumer satisfaction. Licaps capsules are specifically designed for secure containment of liquids and semi-solids, providing an ideal solution to address encapsulation challenges often associated with liquid-based nutritional compounds. Capsugel’s Licaps Fusion Technology creates a hermetically bonded capsule, without banding, that mitigates the risk of leaks and effectively masks the strong taste and odor of supplements such as krill oil. In fact, a market survey suggests that when it comes to odor and taste, more consumers preferred krill oil doses delivered via Licaps capsule technology than those delivered in other dosage forms, such as soft gels. Available in both vegetarian and gelatin options, Capsugel’s Licaps capsules are made from fish gelatin, completing the all-marine clean label product. 

“Demand for liquid-filled encapsulation options for dietary supplements is on the rise as customers seek the best solutions for a variety of challenging ingredients,” said Peter Zambetti, Director of Global Business Development for Health and Nutrition at Capsugel. “Our Licaps capsules deliver high levels of protection and enable optimal benefit of our customers’ products – which is fueling an uptake of Licaps capsules in the health and nutrition marketplace.” 

Capsugel is a global leader in delivering high-quality, innovative dosage forms and solutions to its customers in the health care industry. The company’s Hard Capsule business offers customers the broadest portfolio of gelatin, vegetarian, and other specialized capsule technologies. Capsugel’s Dosage Form Solutions business utilizes an array of proprietary technologies and specialized manufacturing capabilities to solve customers’ most pressing product development challenges, including bioavailability enhancement, modified release, abuse deterrence, biotherapeutic processing, and inhalation formulation. The company's fast-to-clinic program streamlines product development from pre-formulation through clinical and commercial supply for finished dosage forms. Headquartered in Morristown, N.J., Capsugel serves more than 4,000 customers in more than 100 countries. For additional information, visit

Healthy Directions, LLC (, a leading health publisher and direct-to-consumer retailer of doctor-formulated nutritional supplements and skincare products, is dedicated to helping people lead healthier, happier lives. Healthy Directions provides expert guidance and advanced nutritional supplements from America's most knowledgeable and highly respected integrative- and alternative-health doctors, including: Julian Whitaker, M.D., Dr. David Williams, Stephen Sinatra, M.D., Susan Lark, M.D., Aaron Tabor, M.D., Richard Wurtman, M.D., and Joseph Pergolizzi, Jr., M.D.  For more information about Krill Omega Defense™, please visit

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Personal Care: Revlon®, Vidal Sassoon®, Dr. Scholl’s®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold’N Hot®. The Nutritional Supplements segment was formed with the recent acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl’s®trademark is used under license from MSD Consumer Care, Inc.