The clean label trend has become a major consumer demand. Starting with food, it has translated quickly to the nutritional arena. Supplement consumers are demanding transparency through a cleaner label; they want clear knowledge and understanding of the ingredients they are consuming.
Join Capsugel as we examine the important elements of the clean label trend—and how marketers can leverage them—and offer concrete examples of how to “make it happen,” with tips on developing new products or reformulating existing ones to better meet consumers’ expectations. Through case studies we will showcase the process and progress of a product developer’s choices to meet this market need.
Key Learning Objectives: