Clean Label Activation: Consumer Insights and Manufacturing Case Studies

March 01, 2017

The clean label trend has become a major consumer demand. Starting with food, it has translated quickly to the nutritional arena. Supplement consumers are demanding transparency through a cleaner label; they want clear knowledge and understanding of the ingredients they are consuming.

Join Capsugel as we examine the important elements of the clean label trend—and how marketers can leverage them—and offer concrete examples of how to “make it happen,” with tips on developing new products or reformulating existing ones to better meet consumers’ expectations. Through case studies we will showcase the process and progress of a product developer’s choices to meet this market need. 

Key Learning Objectives:

  • Top trends for clean label;
  • Consumer segment insights to help you prioritize your opportunities;
  • Case studies and tips for managing the manufacturing challenges of pursuing a clean label.

Presented by:

  • Missy Lowery, Sr. Marketing Manager, Capsugel
  • Paul Davis, Quality Service Engineer, Capsugel

Moderated by:

  • Sean Moloughney, Editor, Nutraceuticals World
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