One of the fastest growing supplement ingredients, probiotics have thrived at 19% CAGR between 2008 and 2014, thanks to consumer awareness about the positive impact these beneficial bacteria have on digestive health. Demand continues to expand as new benefits and applications are discovered. In fact, the projected sales growth for both adult and pediatric probiotics is expected to outpace the total vitamin and dietary supplement market by 5-10% CAGR.
Despite this enthusiasm, today’s supplement users still voice concerns about the products they use. Creating probiotic supplements that stand out from the crowd is often a real challenge. A stable and efficient delivery system is critical to retaining a loyal customer base. Putting product performance at the heart of communication can also help brands to win more consumers, and even extend into new markets and applications.
This webinar will highlight: