Fueling Fitness with Brain Power
Original Air Date: Wednesday, December 5th, 11:00 - 12 Noon (Eastern)
As sports nutrition goes mainstream, consumers are taking charge of their health and physical fitness. Common goals include improving performance, losing weight, and gaining muscle mass. Ultimately, consumers want solutions that address their needs directly—for example, caffeine for energy, and protein for satiety and muscle building.
A large majority of products focus on muscle health, performance, and recovery. However, other health needs play an important role in physical well-being. For example, you might be surprised to learn that cognitive health is critical to fitness success. Conditions that challenge our best efforts include lack of sleep, focus, and stress.
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