Title: The Organic Supplement Shopper: Demand, Demographics and Beyond
Original Air Date: Tuesday, May 18, 2021
Time: 1pm - 2pm ET
The organic supplement market is $1.7B with a 10% growth rate,[i] and shows no signs of slowing. 90% of organic shoppers said organic is more important to them than ever.[ii] Millennials are the most likely to buy organic, but brands should consider the needs of the senior population to cast a wide innovation net. Lonza will be joined by Mintel’s leading organic market expert.
Join to uncover:
[i]McNeil M, COVID-19 will shape organic industry in 2020 after banner year in 2019 6-9-20, Organic Trade Association.
[ii] Mintel. Natural and Organic Food Shopper: Incl Impact of COVID-19 – US – July 2020.
Business Intelligence Specialist, Lonza
Shelby Linville holds a Bachelor’s of Science degree in Business Administration. Shelby brings three years of extensive marketing research, consumer insight and customer engagement expertise in the hard capsule, ingredient and dietary supplement nutrition category.
Director of Innovation & Insight, Mintel
Lynn Dornblaser brings more than 30 years of product trend knowledge to her work at Mintel. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking.
Global Marketing Manager, Lonza
Juliana Erickson has 25 years of experience in the dietary supplement industry, with extensive expertise in branded ingredient science, innovative product launches, marketing strategies, consumer trends, and syndicated data analysis.