Today’s supplement consumers are more discerning and informed than ever before. They are young, diverse and global. And they are growing in number. Compared to 10 years ago, 90% of heavy supplement users are taking more responsibility for their health. In the U.S., 35% of supplement users say that vegetarian is important when choosing a supplement, up from 26% in 2006. They want non-animal products with no artificial chemicals, pesticides or preservatives. To meet this rising demand, Capsugel has developed the largest plant-based portfolio on the market.