market & consumer insights

Consumers are demanding more transparency of the goods and services they use now more than ever before. The new consumer landscape presents a variety of challenges as brands and manufacturers seek to keep up with the emerging dynamics of the nutraceutical industry. According to Euromonitor, Consumer Health and Nutrition reached $217 billion in global sales and shows a steady growth for years to come.

Market Development & Regulatory Support

Serving over 2,000 customers in the Nutraceuticals industry, and leveraging on proprietary and third-party market and consumer research, Lonza Capsules & Health Ingredients brings a wealth of insights and ideas to support your innovative and product development efforts.

  • Market Trend Data-global sales and trends
  • Insights from product sales in the US
  • New product introductions globally
  • Over-the-counter market trends
  • Consumer usage of dietary supplements, over-the-counter and pharmaceutical products
  • Attitude and usage study (consumer response to dosage forms)
  • Conjoint study (pricing response insight)
  • Consumer studies (clinical, intercepts, panels)
  • Trend research customized to your needs
  • Fact gathering
  • Data translation from insight to opportunity
  • Product Concepts
  • Branding Recommendations
  • Local Market Regulatory Expertise
Ready to leverage the latest consumer trends?
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