Consumers desire for a healthy balanced lifestyle has grown for all supplement use from 62% in 2007 to 79% in 2015. And in 2015, 44% of US supplement users said that vegetarian ingredients are important when choosing a supplement, up from 26% in 2006. What’s more, vegetarian aware consumers are powerful shoppers:
Source: NMI SORD Study, 2015. 2000 respondents – projectable to within +/-1.2%
Today’s supplement consumers are more discerning and informed than ever before. This young, ethnically diverse and global market is looking for plant-based food supplement products with no pesticides or preservatives. That why it’s important to evaluate the right capsule for a vegetarian supplement including product and market requirements.
Is the supplement moisture or heat sensitive, acid or oxygen sensitive? Is the odor of the ingredient an issue? Does the supplement need to dissolve quickly in the stomach or slowly in the digestive tract?
In addition, the target market and the consumer must be considered. Who is the target market and are they looking for organic or premium natural products? Is this a line extension opportunity that will allow you to improve the convenience to the consumer base? (E.g. does the product reduce reflux or help to eliminate unpleasant smelling ingredients?) Will this product target certain religious groups?
Capsugel offers the right solution with empty vegetarian capsules. With the largest installed base of capsule manufacturing capacity, we stand ready to leverage more than 100 years of experience in developing polymers, setting the supply chain and providing the technical and quality assurance support.
With a growing portfolio of vegetarian capsules, our product range includes vegetarian ingredients such as pine-derived plant cellulose or fermented tapioca—100% safe and traceable. Furthermore, each Capsugel vegetarian product is preservative free and GMO ingredient free, as well as biodegradable.
Our advanced product range is GMO Free, Preservative Free, Allergen Free, Gluten Free, Sugar Free and Starch Free
We offer a wide range of capsule material, designs size and colors to best solve the challenges of finding the right vegetarian solution. All manufactured under the highest quality manufacturing standards in the industry in pharmaceutical grade state-of-the art facilities utilizing proprietary technologies