Creating Joint-Health Products for Addressing the Needs of An Aging Population
Tuesday, June 19th, 2 pm to 3pm (Eastern)
As the population over age 50 steadily increases, demand for solutions to the myriad of challenges associated with aging continues to rise. One key concern is maintaining mobility to continue to enjoy favorite activities or simply remain independent.
Joint health supplements can help, but only when they target the unique needs of aging consumers. Formulating for this demographic requires special attention to product features such as capsule size, delivery form, convenience, efficacy and safety. Understanding these factors is critical to developing new products to help improve mobility and quality of life of this consumer.
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